A look behind Digital Insights; or content curation and creation DW style.
Content Curation is the act of finding, gathering, and sharing digital content around a certain subject or topic.
I try and enhance this by offering a personal opinion or experience to add value to the audience, YOU, that is consuming it.
So i like to think I am 2 parts curator 1 part author and thought I might share my process below:
Read, read and read some more!
I spend a lot of time scouring the web for topics I think are relevant to talk about here in the Digital Insights blog. Usually I make stops on Mashable, Twitter, TechCrunch, Smashing magazine, The Big orange Slide, Hyper Island, .net Magazine and a host of others.
Choose a topic.
I then try and find a topic that is either current across many channels or something that simply takes my fancy; or something that I have experience in or a strong opinion about.
Add some insight.
Next step is to spice it up a little with some personal insight ‘hence Digital Insights’, which I hope makes it a little more interesting than just regurgitating someone else’s content.
Two good examples.
Other blogs that are created from Agencies with our E3 Agency network that I really enjoy following do this (content curation and creation) really well. Isle of Ideas from Partner Agency Bernstein in Germany and the Madly Blog from partner Agency Truly Deeply in Australia.
These blogs are full of great content and enhance that with smart personal observations, while being on strategy with what these agencies are good at.